SEO & SMM 

SEO and SMO

Varistha work with many TLAs (three letter acronyms), SEO and SMM are two of our favourite!

Search Engine Optimisation (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results, with Google, Bing and Yahoo being the most popular.

Social Media Marketing (SMM) the use of social media platforms and websites to promote a product or service. With over 2.79 billion social media users globally, SMM is swiftly rising to become one of the key marketing channels.

SEO

At Varistha we understand the importance that search engines play in promoting our client’s businesses and helping potential customers find the products and services they offer. All our eCommerce and CMS websites come with inbuilt SEO, simplifying the process and making updates easy.

For customers who do not wish to carry out the SEO for their website themselves, our team can manage the process, including updating pages when content changes and SEO for new pages. With Google periodically updating its search algorithm, we stay on top of these small yet frequent changes, to ensure your website maximises its potential to stay high in search engine results.

 

SMM

The combination of smart phones and social media apps have enabled businesses to contact with customers and potential customers, no matter where they are, what they are doing, and communicate directly, creating dialogue that was previously often limited to phone calls and email.

Entering the social media arena can be daunting for the first time; such a powerful, open channel of communication needs to be navigated carefully. A company’s social media ‘tone’ needs to resonate instantly with their current and potential customers, the content needs to be relevant and reflective of current trends and zeitgeist and the conversation needs the right level of formality. With the main social media platforms releasing updates on a weekly basis, we incorporate these updates, and the latest trends into your SMM campaigns. 

Our marketing experts can run interactive SMM campaigns on your targeted social media platforms, utilising built-in data analytics tools to track the progress, success, and engagement of the campaigns, and creating marketing plans for future campaigns.

We use a host of applications to produce social media content for our clients; discover some of the free resources we use in our blog post 5 Free Tools For Creating Powerful Social Media Visuals.

SMM Blog Post

 

Contact us on 01242 211848 or email sales@varistha.co.uk to discuss your SEO and SMM requirements.