In the busy, and content-rich world in which we all operate, businesses are increasingly pressed to make an impact, and be memorable, before potential customers have their attention drawn to the next alert, post, or inbox ‘ping’.
So, how do you stand out?
Branding is an often underrated element of the marketing mix. Companies who get it right, and create memorable brands are remembered, and revisited for years by loyal customers.
The first part of the challenge is to create a brand that reflects your business, the second part is to keep your brand fresh and appealing.
At Varistha, we have a team of seriously geeky design nerds who use their wizard-like magic to create beautiful brands for our clients, brands that resonate with customers and convey our clients' culture and values.
It all starts with an eye catching logo. At Varistha there are many factors we consider when designing your logo.
It's not just about the font, the shapes, colour palette, or lines and angles. We like to take things one step further - a great logo also has tone, emotion, impact or softness. A logo must stand out amongst its competitors and proudly sit on high street signage, a website or a company brochure.
Our process will involve you at every step. We provide 6-12 professional concepts, and after a review process and receiving your feedback, we then we embark on a process to finalise a master version. At each step of the journey we listen to your views, and will provide guidance on the rules of logo design.
After the logo is ready we supply artwork in different formats which can be used for high quality printing, on screen devices, large format, vans, pens, t-shirts etc.
To compliment the logo we can provide brand guidelines showing you how the new logo design should be used across all your marketing material. We can provide business cards, letterheads, template word documents to be sent via email and a logo guidebook.
Implementing your brand to maximise the impact and reach, relies on data-driven marketing activity built on eye-catching, intelligent design.
Our technical background of building eCommerce and CMS websites perfectly complements our expertise in creating simple yet stunning web and print design. Our software developers and designers have been impressing clients for seven years with their technically and aesthetically inspired creations.
To discuss your design and branding requirements, please call our team on 01242 221848 or email firstname.lastname@example.org