Published on 08 Jan, 2021
As the third UK lockdown impacts us, and a high percentage of physical stores shut down, the importance of eCommerce channels for a business has never been more important. There’s the hope that as we find ways to move forward through the pandemic that stores and shopping malls will find themselves with a much greater sense of purpose for a business. But going forward this may be an opportunity for businesses to move more actively online for their customer's wants. It has become outdated for a company who is selling a product or service to not own an online store and could be missing out on high amounts of sales and revenue.
Buying any type of good or product online in
today's society has never been easier and more straight forward to use. The
evolution of eCommerce channels and distribution systems have allowed people to
buy any type of product they desire and be sent straight to their door within days.
The evolution over the 21st century has seen nearly every business
who owns a product, and in some cases a service, own an eCommerce channel whereby
their customers can browse around to find what they’d want and have it
delivered to them. Customers can spend minutes upon hours, even over several
days and weeks, for the product or service they require.
If you put yourself in a customer's shoes
the simplicity to go online and look for a product has never been easier. With
competition high, there’s a good chance that they will go to a competitor
because they have an online store and you ‘don’t’. The cost of owning and
managing an online store is not nearly as high as the external costs of a
physical shop, which could also prove to be a useful advantage in the
long-term. What we can also say is that the outreach of an eCommerce channel
will be nationally and even globally to view and buy a product, so your
business is not limiting itself to a local area with a store. So, there are
many different factors that show why it is more important to have eCommerce
channels for a business.
E-commerce has evolved a lot from when it
first began, and one of the main reasons for doing so is as a result of
advanced technology and social network growth. Businesses are being forced
regularly to adapt and progress their e-commerce channels in line with consumer
demands, improve and optimise conversion rates, and to attract more
visitors. This means the e-commerce sector is rapidly growing and evolving with
these demands. This growth also benefits from the increase in mobile purchases.
For instance, in China, mobile channels have continued to grow and now account
for 22% of e-commerce site revenues.
Companies will have a design or structure
that they want on their channels but don’t have the skills or know-how to
implement it. Varistha can help you set up, manage and grow your online
business, from eye-catching designs and integration across multiple
marketplaces to free technical support. The advantage of coming to Varistha is
the web designers can put your picture and ideas to fruition leaving you more
time to spend on how you want to develop other areas of your business. Varistha
web designers have a lot of experience and pride ourselves upon having a good
customer relationship ensuring you are left completely satisfied with the
eCommerce channel you were looking for. As well as this we make it easy for
your company to manage and control so that you can move forward in the way you