Branding

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Branding and Design Services

Branding is an often underrated element of the marketing mix. Companies who get it right and create memorable brands are remembered and revisited for years by loyal customers.
branding and design

Branding matters – so make sure you get it right

First impressions count, so your brand has to make an immediate impact. It represents who you are as a business and the way people perceive you.

Your brand also has to create a lasting impression. You’re aiming to build a brand that customers trust and that sets you apart from your competitors. Good branding can increase business value, so taking the time to get it right and working with a partner who understands your business is vital.

Our experienced team understand the importance of branding and will work closely with you to create a brand that works effectively for your business now and will grow with you as your business develops.

Branding

A good brand will make you stand out from the crowd. It needs to be strong, professional and easily memorable. It's much more than a logo – it needs to reflect what your business stands for. It should work across every touch-point that customers have with your organisation, and be a key part of how they experience your company.

At Varistha we understand the importance of strong branding. Our team of experienced designers begin by understanding each client’s culture and values, and its vision for the future. This enables them to create strong brands that resonate with customers and present a unique and professional profile. They can also use their skills to refresh existing brands, bringing them up to date and making them fresh and appealing to a new audience.

Logo Design

Strong branding begins with the right logo. This needs to be eye-catching and memorable, as it gives the viewer a visual reminder of their experience of a particular company.

When we design logos, we think about much more than font, shapes and colours. We know that a great logo also has tone, emotion, hardness or softness, presenting what your company stands for in a visual format. It also has to work across multiple channels, standing out clearly in the crowded online world while working equally well on product labels, brochures or signage.

Our design team work closely with you at every step to create the perfect logo. We provide six to twelve professional concepts for you to review, and then use your feedback to work towards a master version. At every stage we listen to your views while providing guidance on the principles of logo design to ensure you understand the implications of each decision.

When the logo is finalised we provide artwork in a range of formats for different applications, from on-screen use to high quality printing, product packaging, vehicle signwriting and promotional giveaways. We can design business cards, letterheads, and template Word and PowerPoint documents. We also provide brand guidelines showing how to use your new logo across all marketing materials , including full colour, black and white, reversed out to print on a coloured background etc.

Marketing material design

Our team has many years' experience in creating simple yet stunning designs for web and print. We can design whatever marketing materials you require, ensuring that they convey your message clearly and effectively. Our experience includes:

  • Logo design
  • Web design
  • Adverts – print and online
  • Brochures
  • Office stationery
  • Social media graphics
  • Roller banners
  • Office Visuals

Do you have any questions?