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Cheltenham & Gloucester Driving School: from a basic page to a site that works

A newly qualified instructor starting a local business needed a website that would reassure learners and parents, and rank for local searches.

The challenge

Neil Burton was starting Cheltenham & Gloucester Driving School with only a basic Wix page. As a new business, it needed a website that could build trust with learners and parents and bring in enquiries.

Our approach

We began with a discovery meeting, then planned the structure together, advising on tone, layout and what content learners and parents would look for, and where the calls to action should sit.

What we delivered

  • Custom website design, mobile-responsive and simple to navigate
  • Integration with the driving school's app for managing enquiries and bookings
  • Local SEO for driving lesson searches in Cheltenham and Gloucester
  • Easy access to lesson details, pricing and FAQs
  • A clear homepage with obvious next steps
Cheltenham and Gloucester Driving School homepage with a headline about manual driving lessons and an awards badge
The Cheltenham & Gloucester Driving School homepage.

Results

The site went live in August 2025 and is helping the school build its presence and attract learners across Gloucestershire. Figures to add once the client has approved them.

Read the launch story (6 August 2025)

“From our first meeting, right through development you and your team have been absolutely brilliant.”
Neil BurtonOwner, Cheltenham and Gloucester Driving School

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